Davao Region’s biggest appliance store opens Mindanao’s biggest show room

Antiqueno makes it big in fastest-growing industry

By ROGER M. BALANZA

After becoming the Davao Region’s fastest growing appliance and furniture dealer, the LYR Group has added another feat with what could be Mindanao’s biggest showroom.


Its latest project, Rubi Grand Showroom, with a 7,400 square meter floor area in Ulas, Talomo in Davao City, opened this week.


Larry Ysulat Rubinos, LYR president and founder, said Rubi Grand aims to capture the large market not only in the southern part of the city but also nearby provinces in the south including Central Mindanao.


The LYR Group has now a total of 10 showrooms throughout Southern Mindanao with four in Davao City, another four in Tagum City, and one each in Nabunturan in Compostela Valley and in Digos City in Davao del Sur.


A large part of Davao City’s southern sector is booming with residential housing projects, giving Rubi a ready market. It is also a strategic link to Davao del Sur, General Santos City and Central Mindanao.


Rubinos, with roots from Antique and calls Davao del Norte his home, had parlayed his company from a small furniture shop in the early 80s that started in Mabaos in Tagum City into what is now Mindanao’s biggest appliance and furniture dealer.


"Progress is now in the southern and northern parts of the city, but we opened in the south as it is also easier for people from outside Davao to access," Rubinos told mediaat Rubi’s grand opening on December 22, 2009.


He said Rubi’s expansive showroom gives more options from the upscale sector to the lower C and D markets and allows for comfort and ease when customers make their choice under the roof of Mindanao’s biggest appliance and furniture showroom.